Redesign
Redesigning your website is like performing plastic surgery on it. Your website loses its current identity (for better or worse) and your regular visitors might not recognise your new design at first glance. You risk losing them just because they thought they landed on the wrong page. Hence, it is very important that you retain a characteristic feature from your old layout. Perhaps it is the logo of your site; perhaps it is the same text style for the title for your online business website.
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